Apple has admitted its vibrant and accurate iPhone X screen doesn’t come without its flaws…

While the new smartphone features the highest standard in screen technology, with high contrast ratio, high resolution, and the best color accuracy in the industry — the organic light-emitting diode (OLED) screen isn’t perfect.

In a recently published official statement “About the Super Retina display on your iPhone X,” Apple gets real about the potential inconsistencies or possible “burn in” images that can occur with the OLED displays.

If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED “burn-in.”

Tips for preventing burn-ins with iPhone X:

  1. Update Your iPhone to the latest iOS
  2. Use Auto-Brightness based on ambient light in the environment
  3. Set your iPhone X to turn off display when not in use
  4. Avoid displaying static images at maximum brightness for long periods of time


Source: Apple