Sharing music through Facebook just got a lot better — as the social platform has worked out one of its most significant licensing deals to date with Warner Music.

The new deal covers all of the label’s recorded and published music catalogs for use among Facebook users. That goes for all of Facebook’s other “social experiences” as well, including Instagram, Messenger and Occulus.

Warner Music boasts an impressive roster of artists, of all types of genres. Everyone from Ed Sheeran to Jay-Z, David Guetta to Linkin Park have released music through Warner — and now music from those artists can be heard through Facebook’s platform.

In recent months, Facebook has garnered partnerships with several other major labels including Universal Music Group and Sony/ATV, as well as a licensing deals with Kobalt, HFA/Rumblefish and Global Music Rights. With the “big three” labels on Facebook’s side, users don’t have to worry about getting video content taken down due to music licensing.

Eric Mackay, EVP, Global Digital Strategy for Warner/Chappell sees the potential in this business relationship, quoted via TechCrunch:

The team at Facebook is creating a truly innovative product and is showing real commitment to its participation in the growth of the music business. We’ve taken our time to arrive at the best possible deal, one that recognises the value that music creates on social networks, while empowering our songwriters to reach audiences around the world, in a way that will spark creativity and conversation among their fans. Our incredible catalogue of songs will be represented throughout Facebook’s platforms and we’re excited to work together to create new opportunities for both our songwriters and Facebook’s users.

As a whole, these deals will make Facebook an even better tool for artists to connect to their fans and vice versa. Plus, no more annoying video takedowns.


Source: TechCrunch