Steve Aoki has pizza. Richie Hawtin has sake. Paul Oakenfold has tequila. Now, Tiësto has champagne.

Though different than the others in that he’s not the founder of the brand, Tiesto will join Beau Joie Champagne as the global creative director. According to a statement from Toast Spirits LLC, owner of Beau Joie,  Tiësto will be involved in all creative development of the brand including, but not limited to, brand strategy, social media campaigns and content generation, marketing partnerships and package ideation.

“Tiësto is a great addition to the Management Team for BEAU JOIE. He will provide valuable insight into our audience and his understanding of global hospitality, entertainment and luxury culture will help guide the brand into 2019 as the champagne is now sold in 13 countries,” said Jon Deitelbaum.

In addition to his role as Global Creative Director, Tiësto has made an equity investment in the company. His involvement comes at a time in which Beau Joie is experiencing triple digit growth both in the US and Internationally.

“I came to know BEAU JOIE through an encounter with the brand on a yacht during an incredible trip to Hong Kong and immediately knew I had to be a part of it,” said Tiësto. “BEAU JOIE already possesses such a unique design aesthetic not to mention that the Rosé is the best champagne I have ever tasted! I am excited to help take this brand to the next level!”

The champagne is offered at luxury venues, hotels and retailers around the world.


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