Life In Color landed this past weekend in Miami, Florida’s art district Wynwood. For this year’s latest iteration of Life In Color (more colloquially known as LIC), the people behind the “world’s largest paint party” gathered their paint cannons and their vendors to have their pink, green, yellow, blue, and orange paint bottles restocked and ready to turn a music festival into a real-life Splatoon party. With Bang energy drinks as their latest sponsor, LIC enlisted the likes of Diplo, What So Not, Said the Sky, Ray Volpe, Wooli and even Shaquille O’Neal bringing his DJ Diesel presence to the 305.
Guests entered LIC to find $5 bottles of paint readily available with artists making murals and DJs throwing down in-your-face, bass bangers. Some were dripping from being as close to the front of the stage as possible while others were adorned with small splashes of color on their white t-shirts. There was even one festival goer in attendance wearing a panda mask that was turning more and more pink as the festival raged on.
One of this year’s most interesting facets about this year’s LIC lineup is that almost all the artists work with and/or perform with bass music. All of these main stage headliners spewed riddim, dubstep, and trap anthems to an audience asking for as much bass as their was paint. From the more melodic and experimental nature of artists like What So Not and Said the Sky to the neck-breaking, adrenaline-pumping nature from the likes of Ray Volpe going back-to-back with Wooli and DJ Diesel. And each performance was solid. I was surprised to see how hyped the crowd was when Shaq would demand the crowd to start a mosh pit. At that time, three opened up simultaneously and mayhem ensued.
However, there was a second smaller stage known as the “Secret House Party” nestled into a corner of semi-dilapidated Wynwood warehouses. Here, local Miami-based talent like Lucas Larvenz, Dr. Clutch, and DENO dropped four-to-the-floor fire. Meanwhile, a team of skilled of shuffle dancers were surrounded by the partying crowd. Even Gabby J David, renowned shuffle dancer, made an appearance flexing on the concrete dancefloor. It was like a legendary 1990s rave but updated by 2019’s standards.
Life In Color has changed a lot since its inception. After several college paint parties took off in the early 2000s, these organizers envisioned a greater scope that these paint parties could have. From there, they created Dayglow which hosted events in Miami’s nightclubs and eventually touring with the concept for college crowds to party across the country. After Dayglow was bought by SFX Entertainment (now known as LiveStyle) in 2012, they rebranded as Life In Color and began to have larger lineups. This included starring headliners such as Calvin Harris, Big Sean, 2 Chainz, Steve Aoki, Marshmello, Alesso and many more. By 2016, LIC made a new home in Wynwood where it has been hosting the flagship paint party ever since.
The evening concluded with a lengthy and varied set from Diplo. The Mad Decent label boss and hit producer has been a longtime headliner for LIC from their earliest time as Dayglow performing at their events as a solo artist or as part of groups like Major Lazer and Jack Ü. In other words, Diplo was and is the most appropriate act that could ever headline Life In Color ever. His set contained mixtures of songs like the Sheck Wes anthem “Mo Bamba” with Zomboy’s remix of “Follow” by Bro Safari as well as his own hits like “Waist Time” with Autoerotique or “Get It Right” with MØ. Diplo closed out the festival with a crowd left behind satisfied from a day of head-banging, mosh-pitting, and general paint-related debauchery.
Overall, Life In Color 2019 was a stellar party. All the headliners performed to a crowd gobbling up every song, remix, and mashup blasting through their speakers. The crowd got their towels and dried themselves of all the wet colors splattered all over their bodies before hopping into their cars and Ubers. Even though this year sacrificed variety in its lineup across the offered artists, LIC put together a consistent lineup of bass-focused artists who have enough personality to stand apart from each other. It would be interesting to see if LIC doubles down on sticking to being a bass music festival or one that switches to other genres like house, hip-hop, or Latin music. Either way, Life In Color will always be the “world’s largest paint party” no matter what music’s hosting the show.
We are still buzzing from LIC Miami 2019! Thank you again to everyone who came out and shared an amazing night with us
Posted by Life In Color "World's Largest Paint Party" on Tuesday, January 22, 2019