LiveXLive and Tencent are partnering up in a big way. LiveXLive Media just announced a distribution agreement with Tencent Corp’s video division.
As it concerns the EDM world, the agreement gives Tencent Video exclusive rights to distribute Insomniac’s EDC Las Vegas throughout China. The music festival’s live stream is produced by LiveXLive.
Tencent is one of the biggest media companies in the world and China’s leading video platform, with 89 million subscribers and more than 900 million monthly active users.
Robert S. Ellin, LiveXLive’s Chairman and CEO, further explains:
Our agreement with Tencent marks a milestone as we continue to expand our global distribution partnerships. Last year, we streamed EDC Las Vegas to more than 10 million people. Our partnership with Tencent provides us with a unique opportunity to deliver one of the best dance music events in the world to an even larger audience.
People can access the live stream outside of China via LiveXLive.com. Or through LiveXLive’s mobile and OTT apps, available for iOS, Android, Roku, Amazon Fire TV, and Apple TV. Footage from EDC Las Vegas should be more accessible than ever.
LiveXLive also recently confirmed a distribution agreement with Synergy Global Entertainment (SGE). This will see select performances from 11 upcoming SGE festivals and events.
Source: Digital Music News | Photo via Jake West for Insomniac Events
