Apple revealed much yesterday in its annual Worldwide Developers Conference, including the “end” of iTunes as we know it, upgrades to the iPad and Apple Watch, and the new $5,999 Mac Pro. However, as has become tradition with Apple, much of its price points left consumers and tech advocates either in shock or, as you’ll see in the video below, straight up laughing.

Along with the Mac Pro, Apple announced a separate $4,999 Pro Display XDR. It’s a beautiful display, to be certain, boasting a 6K resolution, up to 1600 nits of brightness, a 1,000,000:1 contrast ratio, and superwide viewing angle. But Mac Pro users will find it difficult to use this display without a stand — one is not provided in the box with the display.

Instead, consumers will either have to purchase a $199 VESA mount adapter (a fancy phrase for a wall mount) or the $999 Pro Stand, which Verge dubs “the priciest dongle of all time.”

Watch the video below to see and hear the crowd reaction when the presenter reveals the price of the stand. Though he keeps speaking, somewhat obscuring the sound, laughter from the crowd is clearly audible and actually manages to stop the presenter in his tracks for a few moments before finishing his pitch.


Screenshot via The Default Project