Tiesto has partnered with 7up to give new artists a chance in the limelight. The only catch? You don’t actually have to be a DJ.
The Australian DJ competition, Your Shot, is making an expansion to the United States and over the next year will follow 30 artists as they train, practice and compete for the chance to play at next year’s Ultra Music Festival.
When announcing the event exclusively through Billboard, Tiesto explained the concept of the show:
“It takes the idea of the DJ competition and turns it on its head. This contest really provides aspiring DJs with an opportunity to realize their dreams. Many times people don’t know how or where to get started with DJ’ing, but the great thing about Your Shot is that, win or lose, they get a platform to learn, grow and achieve great things as long as they are focused and dedicated.” -Tiesto
While in theory the show seems like a great platform, the fact that no previous experience is required makes the concept hard to swallow. Instead of focusing on already working artists, the show will take an American Idol approach and risks being more about personalities, not musical skills.
Only time will tell if this show will have a real impact on an artist’s career. You can check out the trailer below: