EDM promotion mogul Pasquale Rotella, the CEO of the esteemed Insomniac Events, sat down with Billboard Magazine recently for an interview. Although Pasquale has had a long and fruitful career, the conversation stayed current, with a focus on his philosophy towards festivals, the partnership with Live Nation, an upcoming dance music awards show with Dick Clark Productions and festival safety.
The interview highlights Rotella’s incredible sense of business and fan centric focus, which are certainly responsible for Insomniac‘s dizzying success. Rotella also explains why and how Insomniac’s recent partnership with Live Nation has been a boon for the expansion of the Insomniac brand. According to the EDM mogul, Live Nation has been crucial in facilitating Rotella and Insomniac‘s vision for the future of festivals and live EDM events.
2014 is shaping up to be another huge year for Insomniac and Rotella, be sure to check out some of the highlights from the interview below!