In 1973 an Italian singer by the name of Adriano Celentano released a track that featured non-sense lyrics that were meant to resemble American English. Although the singer was trying to make a point that the public would listen to anything they thought was cool, the record quickly became a smash hit, regardless of its mischievous origins. In light of the recent success for the sensational What Does The Fox Say it becomes easy to draw comparisons between the two.
The video has already racked up 120,000,000 views on YouTube and collected views faster than Gangnam Style, one of the videos it parodies. Although it comes as no surprise that most people haven’t a clue as to what the video sets out to do (Most comments resemble: What the f*ck? Cant tell if i like or hate this, my ears are bleeding but my eyes cant stop looking… What the f*ck is this!?!?), it may surprise you that the excellent backing track which appears to parody everything we hear on the radio is actually an abandoned track from Australian producer M4SONIC.
“I was over in the US with a production duo called Stargate working with Sia and Nadia Ali,” M4SONIC said. “One of the beats that I made we kinda put to one side as it wasn’t really going anywhere. I’d totally forgotten about the track until I stumbled across The Fox video on YouTube. It turned out that Tor and Mikkel (Stargate), who are Norwegian, are friends with Bård and Vegard Ylvisåker (Ylvis). Stargate gave Ylvis a copy of the beat that we made to use for a video they were doing to launch their comedy show in Norway. I think the whole thing kinda “snowballed” and was an accident on their side as well. No one really thought it would be a top 10 Billboard track!”
How strange. M4SONIC makes a track that he thinks isn’t good enough and won’t go any further, then some Scandinavian comedians believe this will be perfect to use for satirizing EDM. Probably because it sounds like a melting pot of Psy and Taio Cruz. Does M4SONIC care?
“So long as people understand that it is Ylvis poking fun at the commercial EDM sound and that wasn’t my intention when I made the beat. I think the fact that people are taking the time to parody this type of music is just an indication of the success of the electronic music scene in recent times, we shouldn’t take ourselves too seriously – this is always going to be the by-product of a healthy and successful music style.”
Shouldn’t take ourselves too seriously? It ain’t our figureheads who are spitting on young girls and swinging stark naked on wrecking balls. But then again, imitation is the best form of flattery. What better way to satirize our culture than singing nonsense lyrics over a generic pop-EDM beat, while everybody watching completely gets the wrong idea. Watch it again: