On February 20th, Avicii kicked off the #ADDICTEDTOWHO campaign to promote the February 25th release of an anonymous “Addicted To You” remix. For every thousand tweets using the aforementioned hashtag, a new letter of the anonymous remixer’s name will appear on addictedtowho.com. Once the artist’s name is revealed, subsequent tweets will unlock a longer preview of the tune on the website — creative!