If you live in the Midwest and even remotely listen to EDM, you know React Presents. Since 2008 React has been a major force in the Midwest promoting hundreds of events, festivals and owning some of the hottest venues in Chicago. One of the biggest festivals React puts on is Spring Awakening Music Festival which takes place at Chicago’s historic Soldier Field where the Bears play every Fall and Winter. Well now SFX Entertainment has continued their string of acquisitions in this industry by adding the Midwest powerhouse to their roster.
The following is a quote by Robert Sillerman from the press release:
“React Presents enhances the nationwide network of promoters for SFX and brings two new and highly successful festivals into our U.S. repertoire, which already includes TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents and Life in Color, and is further bolstered by a newly formed marketing and content partnership with Clear Channel Media and Entertainment,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. “React Presents is a dominant player in the Midwest, so it was strategically important for us to join forces. React’s ability to put together and promote so many quality productions that excite so many fans will greatly add to our success and growth.”
In addition to the acquisition of React Presents, SFX will also be acquiring Clubtix which is a major ticket sale website along with West Loop management, a Chicago based venue management company.
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