The Chainsmokers are the faces of this year’s Tommy Hilfiger line, and they’ve just gone undercover at the Hilfiger store on 5th Ave to mess with some customers.

For those of us who live and breathe dance music, it seems inconceivable that you wouldn’t recognize them, especially after actually speaking with them, but through the magic of selective editing, Fuck Jerry and Krispy Shorts were able to gather a group of unsuspecting customers who just didn’t know any better.

A lot of the jokes seem to fall a bit flat, but it’s still pretty entertaining in the end. Check out the video below: