Marshmello talks on the mic enough during his sets that we know what his voice sounds like, and he sang on his recent song “You & Me,” though that doesn’t really give away what his normal voice sounds like. In spite of this, he played a silent game of “Hot or Not” with Radio Disney this past weekend, giving us a bit more insight into what he likes (or doesn’t).


Without further ado…

  • Trick or treating? Hot.
  • Halloween remixes? Hot.
  • Only wearing animal ears as a costume? Ehhhh.
  • Fake blood? Hot.
  • Candy corn? Hot. (Seriously?)
  • Halloween parties? Hot.
  • Carving pumpkins? Hot.
  • Wearing masks? Hot. (Duh.)
  • Couples costumes? Hot.
  • Scary movies? Not.
  • But haunted houses? Hot.
  • Halloween¬†in general… Hot.

Ultimately, this is just a general promo spot for the artist, but it also hints as a reason to his success: unlike a vast, vast majority of EDM artists, Marshmello hits the 16 and under demographic square in the jaw. (As a metaphor… as always, don’t hit kids.) His songs are simple and easily digestible, while being uptempo and singing about common middle school tropes, like in the video for his song “Alone.”

When you realize this, it’s easy to understand how his brand has become so successful. He doesn’t talk or have a face, so he could be literally¬†anybody – at least as far as these younger kids are concerned. Ninety percent of his posts on social media contain uplifting messages about self-esteem or being happy, for better or for worse. And his dance moves are unoffensive and easy to imitate, so parents have no problem introducing their children to the character.

The reason for Marshmello’s success was never that difficult to comprehend in the first place, but this is first really true visual example of what makes him successful – he’s tapping a market that has been largely ignored in dance music since its inception.

Of course, this isn’t the sole reason for his success, but there’s no doubt that this move contributes a large part to it.

 

Photo via Rukes.com