Snapchat is changing up its look with an all new redesign in attempts to stay relevant…

The social media platform, insanely popular among millennials, has experienced a loss to trade at $12.57 after opening up to the public at $17 a share. Additionally, user growth in the last three months projected to hit 181.8 million, only came in at 178 million.

Meanwhile, its main competitor — Facebook Inc‘s Instagram platform and its Instagram Stories have been “inspired” by Snapchat, even implementing some of its disappearing story tactics. That’s us trying to put it more nicely than, “Instagram has been totally ripping off Snapchat.” Instagram has experienced growth among its users.

With that in mind, Snapchat has announced plans for an entire redesign after hearing over the years that Snapchat jas been “difficult to understand” or “hard to use.”

Concerning this revelation Chief Executive Evan Spiegel elaborated:

“We are going to make it easier to discover the vast quantity of content on our platform that goes undiscovered or unseen every day.”

Snapchat may be taking notes from Facebook and Twitter on how to implement a more user-friendly interface. While the redesign may disrupt short term usage, Snap is willing to take the risk for long-term gain. With revenues missing and investors souring, Snapchat has nothing to lose at this point.

Source: Reuters