The music streaming wars are on. Apple Music may be inching closer to passing Spotify globally, but Spotify is making moves to keep its top spot. Its biggest move yet? Spotify has formed a partnership with Samsung.
Spotify has become the official music streaming service for all Samsung devices, including Galaxy, Note, and other devices. Under the partnership, all Samsung phones will come with Spotify pre-installed. Samsung’s voice assistant program Bixby will also work with Spotify’s app, and new device set-up will include setting up Spotify.
Spotify CEO Daniel Ek detailed the partnership in a Q&A posted on Spotify’s website. Ek said the partnership will allow users to seamlessly switch listening across their Samsung devices. This means if you listen to a playlist on your phone, you could easily switch the playback over to a Samsung Smart TV.
Spotify’s announcement comes on the heels of Verizon announcing a partnership with Apple Music. New and current Verizon Unlimited customers will receive free six months of Apple Music.
The music streaming wars wage on; we just hope the war doesn’t cost us our precious music.
H/T Rolling Stone