The Swedish House Mafia hype is real. Once again, cryptic posters have appeared signaling the group’s much-anticipated return, this time in their homeland of Stockholm, Sweden.
The poster design captured in the photo below features the same imagery SHM shared on socials a while back. In a possible collaboration with Nike, the new posters feature three swooshes, the word “Stockholm” x three, and an image of a model that remind of visuals used during their reunion performance at Ultra Miami in 2018.
Earlier this summer an Axwell Λ Ingrosso billboard for their single “Dancing Alone” would strategically glitch out, only to launch a loading screen that flashed three iconic dots — which symbolize SHM. Honestly, at this point, three of almost anything triggers Swedish House Mafia talk, including these Nike swooshes.
Axwell Λ Ingrosso’s project will be put on the back burner while they work on Swedish House Mafia. “[We] will actually put it on the shelf,” Ingrosso previously explained. “As I usually say, there are three dots, it’s not two plus a dot. But we will definitely still do our individual stuff.”
With a 2019 tour on the horizon, the group certainly has our undivided attention. All aboard the Swedish House Mafia hype train!
Swedish House Mafia Posters
— BURBERRYANI 🇵🇰|🇸🇪 (@RanaFawads) October 7, 2018
Photo via Rukes.com