Marshmello’s video for “Alone” today became the latest on YouTube to cross the one billion view mark. Once a fabled milestone, the achievement has been somewhat dulled over the past couple years as so many other videos have crossed the threshold. Nonetheless, it’s still a unique accomplishment that has been met by less than 200 others (there are more than 7 billion videos on YouTube).
And if one billion views really isn’t enough, how about this? Marshmello is the first electronic artist, and one of less than 20 artists overall, to have their YouTube channel cross 20 million subscribers. This is no doubt due in part to his wide variety of content from music to gaming to cooking that all appeals to a much younger fanbase that engages more frequently with the platform.
Watch the video for “Alone” again below.
Photo via Rukes.com