Most, if not all, of the artists who were featured on this past weekend’s live stream during Ultra Music Festival have begun uploading their HQ sets to their own channels. For many artists, this means fans will be listening to and watching these sets for years to come, much like I, personally, revisit Zedd’s 2017 Ultra set or The Chainsmokers’ 2018 set.
But, not all that glitters is gold. Oliver Heldens, one of the artists on this weekend’s stream, is calling out DJs for buying fake views.
“This year again I spot (big) DJs doing it,” he says in his tweet. “What’s ur opinion on this? I refuse to participate in this, cause people r not stupid, it’s very easy to recognize the fake views (view/like/comment ratio), so why do people do this??”
Heldens never explicitly says anything about Ultra, but it’s not hard to connect the timing of this tweet with the fact that DJs are starting to upload their sets.
As he says, the discrepancy in the view/like/comment ratio is readily apparent even to untrained eyes, so why do it? It’s a question we’ll perhaps never have the answer to, but Heldens for one is sick of it. We are, too.
Photo via Rukes.com