Swedish House Mafia Drop New Merch & Fans Are Trashing It Hard
It always seems like Swedish House Mafia’s “epic” reunion tour is one step forward and two steps back. After a grueling promotional campaign over which they announced more than a dozen shows (and none in the US), they’ve still yet to release any new music and are relying purely on nostalgia for ticket sales.
I suppose if something ain’t broke, don’t fix it. But it’s a huge disservice to Swedish House Mafia fans, in my opinion.
Now, the group has dropped a new shirt as part of their merch line and it’s getting a lot of mixed reactions from fans. Resembling the metal band designs of the ’80s, with bold lettering, plenty of red & fire and lightning, the shirt is selling for €40. Of course the die hards copped them immediately, but plenty of people aren’t so eager to bite into the hype.
https://t.co/5JrlCLmOgW pic.twitter.com/7FM2E2PYHJ
— Swedish House Mafia (@swedishousemfia) July 6, 2019
See some of the responses below.
@alvarogmz @hop_hof_it pic.twitter.com/fqnmZklgGT
— Ross Goldenberg (@rsg1294) July 6, 2019
It looks like knockoff merch that some homeless guy would try selling outside the venue
— Ross Goldenberg (@rsg1294) July 6, 2019
This is the shit you walk past at a street market, without even looking at it!
— Grov (@treeckortreat) July 6, 2019
Can you guys just try to release some music? Thanks.
— Steve Angello TR. (@AngelloTR) July 6, 2019
Fire whoever said these shirts looked good
— Alex (@lexdsny) July 6, 2019
Those designs are ugly as fuck
— 。 (@Ashmydz) July 6, 2019
Image by Hannes Soderlund