Marshmello has a brand new collaboration — but it’s not what you’d expect.
The superstar DJ/producer has joined forces with the new Lehigh Valley plant that will produce Stuffed Puffs treats.
Marshmello appeared at the ribbon-cutting ceremony to celebrate with the manufacturer of marshmallows, the same sweet that gave him his name and whole aesthetic. He also threw down a set before and after the event to celebrate.
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The Stuffed Puffs founder apparently pursued Marshmello for the brand with the same “tenacity” as he strived to create the all-new “chocolate-inside-a-marshmallow-treat.”
Stuffed Puffs is looking to get Marshmello in on the marketing campaign, too.
His manager Moe Shalizi revealed, “We were already looking for an idea for Marshmello.”
There’s no doubt, this partnership is incredibly on-brand for both parties.
Source: The Morning Call | Photo via Rukes.com