Steve Aoki has announced a new streetwear collection — NARUTO x DIM MAK — in collaboration with his label and VIZ Media.
The limited capsule celebrates the 20th anniversary of the Japanese Manga, Naruto, while playing off Aoki’s love for fashion and self expression. The threads are supplied by Champion, featuring exclusive artwork from the popular series and a touch of Dim Mak in every design. We’re in love with the bold graphics and pops of color — check out the collection here.
“I didn’t realize it when I was young, but I have always been inherently drawn to manga because I saw myself in them,” Aoki explains. “Now, I want to bridge my Japanese heritage and American upbringing in as many projects as possible.”
Aoki named his record label and subsequent fashion brand Dim Mak as a nod to Bruce Lee’s signature fight move: the touch of death. The name itself acts as a constant reminder to stay focused and to forge his own path. “Do it yourself…by any means necessary.”
The new line drops tomorrow, September 5th, 2020 at 12 pm EDT.
— Dim Mak Collection (@dmcollection) September 3, 2020
Source: But Why Tho?