In a new study conducted by the European Monitoring Centre for Drugs and Drug Addiction (or EMCDDA for short), the current status of contraband MDMA seems to be rising by different means.

MDMA, which should be the substance found in ecstasy or molly, has been reported to have increased in potency in the last five to six years. Although pressed pills can only contain between 30% to 40% of MDMA, the increase in purity goes to show how the competition between drug producers has intensified to feed the hungry North American market with most of production handled by China and Canada.

Another side of MDMA that has increased is its branding power. The increase in the number of new logos and shapes has risen with a report from the police in the Netherlands believing “a sharp increase in the number of new tablet designs, from 50 new designs identified in 2012 to a peak of 174 in 2014.”

With this news and the fact that MDMA may be legal in the next five years, its only matter of time before MDMA becomes more streamlined into the side of legal consumption.

Read the full finding of the report here.