Imagine a world that is as glorious as a Victoria Secret fashion show. A world where fast food is real meat and DJ’s are real producers. A world where people look like their profile pictures. Imagine having no questions, because you already have all of the answers. Imagine a world with no fuzzy boots or money hungry politicians. Imagine a better place. A #NEWGOREORDER. -Malcolm McDowell
There are few EDM artists that own their reputation quite like the bass behemoth known as Borgore. The native Israeli turned LA party prince released his debut album #NEWGOREORDER this week and in doing so, solidified himself as one of the most raunchy and dare-we-say “ratchet” producers on the block. Some may call his tunes misogynistic and the catalyst for the spawning and demise of “bro-step,” although it is clear that the more he is criticized for immaturity, the more he is going to rub it in our faces. Therefore, this will not be your mother’s favorite EDM album, nor is he attempting to gain her admiration. This unless she’s into younger men.
Regardless of the critics, Borgore is still packing out festival main stages and selling out club shows all over the country because dancers of all kinds feel a magnetic attraction towards the energy that his music exudes. The release of #NEWGOREORDER is marked by twelve diverse tunes that hit on dubstep, trap and big room/electro, although the common thread that ties them all together is that deep gritty sub-bass. Let’s check out some of our favorites, which are now available on iTunes and Beatport, as well as for streaming below:
The first stand out tune is the title track “#NEWGOREORDER.” This cinematic number is introduced by famed Hollywood actor Malcolm McDowell in a monologue that describes Borgore‘s ideal vision of a surreal EDM community. This one will be familiar to long running fans of Borgore‘s larger-than-life brostep sound and will satisfy all of those cravings for monstrous growls followed by vibrating formant synths. This one is also available as an instrumental for free download for all of you DJ’s out there looking to mash this beat with your favorite acapella.
Next comes the pornographic hybrid trap number “Syrup,” which has been a staple crowd pleaser in Borgore‘s live sets over the recent months. This 808 heavy track opens up with a minimal, southern hip hop style beat with original lyrics provided by the man himself. His rapping style falls kind of stale in the mix, although it doesn’t appear as though he was trying to impress with a nuanced flow, but instead provide a straightforward context for the track, which was later to be obliterated at the drop.
To switch things up, Borgore turns up the tempo and goes four to the floor with “Hate,” a collaboration with Dan Farber. This big room number is built for the main stage and leads in with more original vocals that will likely cause some quarreling amongst fans. The track describes the confusing tugging and pulling of emotions when developing a relationship with someone and the natural inclination we have to destroy the things that we love. The opening vocals leave an impression that is supposed to aggravate the listener. That way, when the beat drops and the audience is swept away by pounding kick drums and an enormous detuned synth, they are caught questioning, “I’m not sure if I love to hate this track or I just hate myself for loving it.” How dare he effectively make us feel the underlining emotion that he was experiencing while writing the song.
The next stand out track is the playful hood-rich anthem “Ratchet,” which has already accumulated over a million plays from being previously released before the album. This one stays true to the 808s while mocking the classic childhood tune, “If You’re Happy & You Know It.” Borgore weaves glitched vocal samples between more signature mid-bass growls and classic hip-hop synths to comprise a rowdy trap piece that will have you repeatedly singing, “If you’re ratchet and you know it,” to all of your coworkers.
Finally, there’s the spacious electro house number “Piñata,” a collaboration with DIM MAK favorite Jake Sgarlato. This one is focused around a central melody that carries the track from beginning to end but is interrupted by a progressive style drop that will be very familiar to summertime festival attendees. The track is one of the few on the album that has no lyrics other than the ever-present, interchangeable vocal sample that signifies the drop. In doing so, Borgore aimed to create a straight forward dance track that immediately inspires your body to catch a rhythm.
These were some of our favorites but we want to know which tracks stand out to you! Pick up your copy on iTunes or Beatport, and let us know how #NEWGOREORDER stacks up against your favorite dance albums of 2014.