In a bizarre and unexpected turn of events, it seems the world-renowned CDJ and mixer manufacturer Pioneer is looking to sell its entire DJ equipment franchise. The current starting price is $570 million, which makes some sense considering the prevalent use of CDJs and DJMs in nearly every club and festival environment.
With these all-Pioneer setups as the industry norm, it makes you wonder; why are they selling it, and who would buy it? It seems as though the Japan-based company is looking to consolidate its efforts in automotive electronics, leaving behind its other non-core assets and businesses. As for potential buyers, there’s no official word from Pioneer at the moment, but surely we will see the fruits of the sale in the near future.
Who do you think will pick it up? If Native Instruments, the second leading DJ equipment manufacturer, were to place a bid, we might see some sort of fusion of Pioneer technologies with the Traktor brand. It’s frankly quite difficult to think of any other potentially interested buyers.
[Source: Reuters]
Native Instruments should take advantage of this.
They should have a blowout sale.
I trust NI more than anyone else, pretty much.
Serato would most likely get first dibs seeing as how they are currently working with pioneer…
Great maybe apple will buy that too.. Fml
NATIVE PIONEER. if apple buys it i quit life.
Maybe Numark
I think Serato is in talks with Pioneer DJ about this purchase. They already have a very well integrated product with pioneer, it would only make sense for Serato to purchase and continue to reap the benefits of the best in class dj gear
I really think either Rane/Serato or Panasonics/Technics should buy it
570 million dollars that seems to be a little low for a company that prides them selfs on being the industry leaders and making the best equipment, i mean its nothing to sneeze at but i would guess it would be worth 750 million
Cdj’s r almost obsolete. The sale makes sense. Its gonna b cmper controllers as rhe standard faiy soon so..
Don’t underestimate Serato Potential, which is more likely to have the CDJ equipment’s in his portfolio.
I’m hearing word of a Chinese co. swirling around Pioneer DJ … just rumors
let’s just hope that inMusic doesn’t acquire it.
im gonna stick it in my butt….HARD!!!
Have a toast on the Dj world for f***ing up the industry…
For only a half billion!? What a farce
google
btw i got a dollar on it
pionier knows that vynil is coming back, pionier cdj kills dance music, it compresses to mutch the music!! how many time dont you ear a “nail”?!
Apple could do this.