Festivals have partnerships with major brands all the time; it’s how they’re able to bring you such large stages, massive sound systems, and such nom-worthy food. Many brands have been chomping at the bit to get into dance music since as it’s been growing ever more popular, including Heineken, Budweiser, and 7UP. These sponsors agree to front some of the cost of a festival in exchange for showcasing their product in the vendor’s area, or even having a small exhibition area of their own. Festivals like Coachella, HARD, and EDC have adopted this in spades, but what about some of the more community oriented festivals like Lightning In A Bottle?
Shared yesterday afternoon on their official page, Lightning In A Bottle unveiled a special partnership with New Belgium Brewing to bring a one-of-a-kind Berliner Style Weisse to the festival’s SIX bars around the venue. This is a variety you will only find at LIB, so connoisseurs of refreshing beer would do well to take notice and line up at the various locations throughout the festival.