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Home EDM News

Diplo Says That EDM Was Created As A Marketing Tool, And He’s Right

by Matthew Meadow
July 31, 2015
in EDM News
Diplo Joins Forces With 100 People To Help K-Swiss Make a Comeback

Diplo, and other producers, occasionally host times when they let fans ask them questions via Facebook or Twitter. Anything goes. The more fans an artist has, the less chance your question will even be seen, but sometimes it makes for some good news.

Last Wednesday, the 22nd, someone asked Diplo what he didn’t like about the growing EDM scene.

diplo edm

In a certain way, he’s right. “EDM” has definitely branched into its own smaller communities, though EDM still holds them all under its vast umbrella. And absolutely, it was made as a marketing tool – there’s no doubt in anyone’s mind about that. It’s much easier to market a product if you can call all of its facets one thing, especially when it’s an acronym (the public loves acronyms).

And Diplo’s right about music, too! Just look at Australia and South Africa, they’re booming.

So if you were coming to see us bash against Diplo, sorry. We’re totally with him on this one.

 

H/T GDE

Tags: answerdiploedmquestionstate of music
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Matthew Meadow

Matthew Meadow

Lover of all bass music. I'm not afraid to speak my mind and put it to paper, and I do it often. I call Los Angeles my home, there's no better place for emerging EDM. Get in touch with me more via email or Twitter.

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