If you’ve used Apple Music since its launch back in June, you’ve probably tampered with the ‘Connect‘ feature, a place where the artists allow fans an exclusive inside look at their world. As Apple puts it, “Great stuff straight from the artists.” In effort to further promote this service, they’ve launched three new video ads on their YouTube channel to showcase the talent found in Apple Music, while also giving music fans more of a reason to follow these artists through ‘Connect.’

Kygo takes the spotlight in the first ad as he plays a beautiful 30 second arrangement that melts you the minute he starts. The Connect features are included as Apple provides a savvy tag line to conclude it: “For all the artists you love and are about to love, all in one place.” The second ad features the incredibly talented James Bay, while the third contains a broader focus, highlighting a variety of artists as Trent Reznor describes the ease of discovering new artist with Apple Music.

If you’re not already, make sure to follow these artists on Apple Music and enjoy the videos below!


Source: 9to5mac | Photo: MadeUpLtd