Snapchat announced a newly formed partnership on Tuesday with customizable emoji creation tool Bitmoji. Earlier this year, they purchased Bitstrips, the maker of Bitmoji, for a reported $100 million.

“We fell in love with the Bitmoji team and their amazing products, and we are so excited to welcome them as a new part of the Snapchat family.”

Up until this update, Snapchat users were able to add stickers and basic emojis to their snaps and messages, and even “sticky” them to object within the snaps. Now, with the addition of Bitmoji, users can link their two accounts and add personal emojis of themselves and friends to their photos.

This announcement comes on the heels of the service’s recent addition of the ‘Memories’ feature.

Watch the introductory video below to learn more.


Source: CNBC