Welcome to the “ultimate expression of the Taco Bell brand and lifestyle.” The faux-mexican fast food chain has just opened up their flagship destination on the Las Vegas strip, and it boasts a retail store, VIP lounges, and… yup, DJ booths.

The new store will have digital menus, alcoholic slushies, and various tapas style foods will be staples of this new location. It’s doubtless a test to see if this kind of establishment will work as envisioned, but considering Taco Bell is getting a new logo for the first time in 25 years, and they have plans to open 2,000 new restaurants by 2022, some serious changes are afoot. And with strong DJ supporters like Dillon Francis, this could definitely work to their advantage.

Each of the stores will fit into one of four aesthetics: California Sol, Modern Explorer, Heritage, and Urban Edge. We’re going to guess that the Vegas locale is of the Urban Edge variety.


H/T AV Club