The Chainsmokers, Vanic and Lost Kings helped unveil a new initiative by Sony Music called “Lost In Music,” a fully immersive VR experience.
Using a variety of their lifestyle and groundbreaking Playstation VR Technology, along with astonishing scenery, Sony brought to life an amazing, digitally immersive terrain that took guests to a fantasied world where they physically traveled from the Winter season to a Summer music festival. ‘The Beginning’ lived up to its namesake, as Lost in Music will continue to transform the way consumers experience live music throughout its duration.
“‘The Beginning’ launched VR into the limitless universe beyond just gaming, providing a respite from the ordinary in an amazing digital space that allowed guests to physically travel from the Winter season to the Summer one through technology. Upon arrival, guests stepped into a snowy forest clearing and were met with a chill as they began to explore the serene, enchanted forest. They followed the beautiful snow carved paths, complete with dancing, reflective northern lights and slow motion wildlife projections, to a Virtual Reality booth where they embarked on the second half of their journey via VR headsets.”
This is the first in a series of events that will continue throughout spring 2017.