In an exciting fashion-forward effort, adidas Originals has teamed up once again with designer and style icon Alexander Wang. The campaign focuses on the energy of dance music culture, as well as the world of cycling, as the teaser follows a young woman living out her vibrant lifestyle.
“Raving and cycling fuse in the second adidas Originals by Alexander Wang collection, inspiring the story of a tribe of New York bike messengers fueled by adrenaline and excess, symbolizing a youthful spirit of freedom,” the brands jointly describe “Season 2” of the line.
According to High Snobiety, those who want to rock the style first will have to engage in a cryptic mission with a chatbot via text. Word on the street is that posters will pop up across NYC promoting the line on July 29, and those who place an order by code will receive the products by a bike messenger, similar to the character in the teaser video.
The process is involved, but worth it, because just look at her.
Soon Malaa won’t be the only person rocking a ski mask in the club — because that thing is seriously dope! Check back soon for adidas Originals by Alexander Wang, so you can cop the style!
https://www.youtube.com/watch?v=bW6dG6cAsX0
H/T: High Snobiety
