Kygo has always been forward thinking in a lot of the things he does, from his music to his branding. Now in 2018, he’s launching his own brand Palm Tree Crew and coming out with a bang.
At the brand’s launch today, only two items are available for purchase: a Palm tree pendant necklace in yellow gold for $450, and the same necklace but also with diamonds for $3,500.
The diamond necklace seems expensive – that is, until you count and realize that it features 35 diamonds. (It’s still expensive, but more worthy of the price.)
Photo via Rukes.com