Kygo has always been forward thinking in a lot of the things he does, from his music to his branding. Now in 2018, he’s launching his own brand Palm Tree Crew and coming out with a bang.


At the brand’s launch today, only two items are available for purchase: a Palm tree pendant necklace in yellow gold for $450, and the same necklace but also with diamonds for $3,500.

The diamond necklace seems expensive – that is, until you count and realize that it features 35 diamonds. (It’s still expensive, but more worthy of the price.)

Find out more about Palm Tree Crew here and on Instagram.

Diamond edition

Photo via @JohannesLovund

 

Photo via Rukes.com