Instagram is becoming a marketplace, in case you haven’t heard. Its new payment feature will soon allow users to buy goods and services directly without ever having to leave the app. Surely, this will have an impact on all kinds of ecommerce — including music sales.

Now, Life is Beautiful is paving the way for ticket sales on Instagram. The Las Vegas music festival has announced it’s offering tickets to the three-day event (September 21-23) via the mobile app. LiB is one of the first events to partner up with Eventbrite and Instagram to offer tickets through the social media platform.

Getting tickets to LiB and other events is now as easy as logging onto Instagram — something most of its users already do on the daily. For music fans who wants to see The Weeknd, Florence + the Machine, Arcade Fire, Travis ScottDJ Snake, ODESZA, Tyler the Creator, Justice and more, go to Life is Beautiful on Insta (@lifeisbeautiful) and click “Get Tickets.”

Life is Beautiful CEO Justin Weniger explains the new feature to Billboard:

“Life is Beautiful has a highly engaged and enthusiastic community on Instagram and it has long been one of the most powerful channels for us to reach fans. The Eventbrite integration with Instagram has proved to help deliver an even better ticket buying experience.”

Eventbrite is the first ticketing company to team up with the social media platform. This new feature enables event organizers to add a “Get Tickets” button to the profile page of any Instagram business account. Fans can easily purchase with a single click.


Source: Billboard | Photo courtesy of Life is Beautiful