Say what you will about pop icons, but their words have influence.
When Taylor Swift publicly supported “It’s Strange” by Louis The Child, the duo saw a significant uptick in notice around the world, from fans and interested parties. And now, Lorde has her sights set on a UK bass producer named Oshi.
Oshi remixed “Ridin Round” by Kali Uchis, featuring Tory Lanez, and it pretty clearly caught Lorde’s attention.
— Lorde (@lorde) January 30, 2016
Such an endorsement is hard to ignore. The remix uses laidback bass rhythms and hypnotic vocal melodies to entice and attract, and it’s obviously gotten hold of a big fan.