Say what you will about pop icons, but their words have influence.
When Taylor Swift publicly supported “It’s Strange” by Louis The Child, the duo saw a significant uptick in notice around the world, from fans and interested parties. And now, Lorde has her sights set on a UK bass producer named Oshi.
Oshi remixed “Ridin Round” by Kali Uchis, featuring Tory Lanez, and it pretty clearly caught Lorde’s attention.
Such an endorsement is hard to ignore. The remix uses laidback bass rhythms and hypnotic vocal melodies to entice and attract, and it’s obviously gotten hold of a big fan.