This week, Spotify is announcing a massive partnership with background music extraordinaire Nightlife Music to create an app which allows users to listen to their favorite songs in restaurants, bars, gyms, casinos, pubs and even on cruise ships. The app is aptly titled crowdDJ, and its current beta phase is the result of five years and $10 million of research and development.
Think of it like a fully integrated jukebox that can pull from Spotify’s catalog of over 30 million songs. Venues can construct their own playlists, and users visiting the establishment will then be able to make selections from their Spotify account. Since its rollout in 250 Anytime Fitness franchises, the app has been used to select around 600,000 tracks each month, totalling near four million selections since its release.
Nightlife Music is currently the country’s premiere playlist curator for over 5000 venues around the country. Combined with Spotify’s user base of 100 million, the streaming giant taking advantage of this opportunity to grow a relationship with commercial venues. Here’s what Spotify’s head of Business Development Asia-Pacific, Michael Richardson, has to say about the new project.
“We have an open-platform API to encourage innovators like these guys to change the way people interact with music. Nowhere else in the world can people choose their own music in a venue by connecting through their Spotify account. And if they like what they hear, they can take the playlist home with them. This is just the tip of the iceberg in terms of our collaboration with these guys.”