Your EDM
  • News
  • Featured
    • Editorials
    • Giveaways
    • Aspire To Inspire
    • Interviews
  • Music
    • House
      • Bass House
      • Commercial House
      • Deep House
      • Disco House
      • Dutch House
      • Electro House
      • Future House
      • Indie Dance
      • Nu-Disco
      • Progressive House
      • Tech House
    • Bass Music
      • Drum n Bass
      • Dubstep
      • Future Bass
      • Glitch Hop
      • Hardstyle
      • Moombahton
      • Trap
    • Trance
      • Trouse
      • Uplifting Trance
      • Tech Trance
    • Free Downloads
  • Discord
  • News
  • Featured
    • Editorials
    • Giveaways
    • Aspire To Inspire
    • Interviews
  • Music
    • House
      • Bass House
      • Commercial House
      • Deep House
      • Disco House
      • Dutch House
      • Electro House
      • Future House
      • Indie Dance
      • Nu-Disco
      • Progressive House
      • Tech House
    • Bass Music
      • Drum n Bass
      • Dubstep
      • Future Bass
      • Glitch Hop
      • Hardstyle
      • Moombahton
      • Trap
    • Trance
      • Trouse
      • Uplifting Trance
      • Tech Trance
    • Free Downloads
  • Discord
No Result
View All Result
Your EDM
No Result
View All Result
Home EDM News

‘Resetting The Dancefloor’ Initiative Fights for More Inclusive Music Communities

One in three music lovers have experienced discrimination on the dancefloor, according to the brand's research

by Karlie Powell
September 12, 2021
in EDM News
SWG3 Nightclub Testing Out New Technology to Power Venue Through Body Heat

Ballantine’s True Music initiative is calling on the music industry to fight discrimination in an effort referred to as Resetting The Dancefloor.

According to the brand’s research, one in three music lovers have experienced discrimination firsthand, while 84% have witnessed it happen on the dancefloor.

In addition, 72% will only attend events that are safe and inclusive when nightlife reopens and 63% are more likely to consider whether a lineup is diverse (compared to a year ago).

Ballantine’s may be known for its whisky, but it also pushes for diverse talent among music communities through it’s True Music platform. In a new short film, they call on fans, artists and music industry professionals to work together to cultivate a more diverse scene.

Featured in the video below are advocates of this change including Berlin’s Honey Dijon, SBTV founder Jamal Edwards MBE, events and label collective HE.SHE.THEY, Madrid-based collective Chica Gang, Brazilian LGBTQIA+ collective Afrobapho, and South African musician Dope Saint Jude.

Ballantine’s shares of its Resetting The Dancefloor movement:

We believe in championing diverse talent and underrepresented music communities around the world. Through our True Music platform, we have commissioned a report to listen and learn, and to mark our own commitment to making music culture safer and fairer for all we explore the actions we can take. We start to see what more inclusive dancefloors can look like.

Watch below and learn more here.

Ballantine’s True Music: Resetting The Dancefloor

 

Source: DJ Mag

Tags: Ballantine'sDiversityResetting The Dancefloortrue music
Previous Post

Ten Years Ago Today, Excision Released His Monstrous Debut Album, “X Rated”

Next Post

Skrillex Throws Down Ripe New ID at Moth Club in London [WATCH]

Karlie Powell

Karlie Powell

Next Post
Laidback Luke Celebrates Best of Skrillex via Tomorrowland One World Radio [LISTEN]

Skrillex Throws Down Ripe New ID at Moth Club in London [WATCH]

No Result
View All Result

Facebook Twitter Instagram Twitch

Our Company

  • Contact Us
  • Join the community

Our Policies

  • Privacy Policy
  • Cookie Policy
  • Terms of Use
© 2020 Your EDM, LLC - All Rights Reserved
No Result
View All Result
  • News
  • Featured
    • Editorials
    • Giveaways
    • Aspire To Inspire
    • Interviews
  • Music
    • House
      • Bass House
      • Commercial House
      • Deep House
      • Disco House
      • Dutch House
      • Electro House
      • Future House
      • Indie Dance
      • Nu-Disco
      • Progressive House
      • Tech House
    • Bass Music
      • Drum n Bass
      • Dubstep
      • Future Bass
      • Glitch Hop
      • Hardstyle
      • Moombahton
      • Trap
    • Trance
      • Trouse
      • Uplifting Trance
      • Tech Trance
    • Free Downloads
  • Discord

© 2020 Your EDM, LLC - All Rights Reserved