Undefeated UFC champion Ronda Rousey wants to trademark her new phrase, “Do Nothing Bitch.” The problem is, she wants to trademark the shortened “DNB” too.
As a genre, Drum n Bass has been around since the late ’80s/early ’90s and the days of Goldie, Aphrodite and numerous other legends that don’t get nearly enough respect today as they should. It has had influences in the movements of breaks, techno, dubstep and more and is one of the pillars of modern dance music. And producers have taken notice.
— Dj TeeBee (@DjTeeBee) August 21, 2015
— Moshe Isaacian (@MosheIsaacian) August 21, 2015
The Drum and Bass community
— Justice Should Be Normal #BLM (@ArmanniReign) August 21, 2015
Whether the music community will appeal the filing, or whether someone will notice that the acronym is widely used in relation to a specific musical genre, is yet to be seen.
However, the reality is a lot less glamorous. Though trademark law is dense and hard to navigate, Rousey’s trademark probably won’t interfere with the acronym designating drum n bass. If anything, the rampant use of #DNB on merchandise and social media might dilute Rousey’s trademark, invalidating it. Though, that’s something for the U.S. Patent and Trademark Office to figure out.