Swedish House Mafia went live with a minimal, 2-piece merchandise line yesterday, which unfortunately feels more like a cash grab than anything. For as special as the SHM reunion at Ultra’s 20th anniversary was, we were hoping for smoothing more — and as it turns out Virgil Abloh and Nike are up to the challenge.
Aside from the black tees and hoodies on the group’s website, we’re seeing some stark white designs on social media as well. The white “SHM” tee and white Air Force 1s are also minimal, but feel more like authentically designed pieces, fitting for the occasion.
Much like the future of Swedish House Mafia, the fate of these swaggy designs are unknown at this time. While we’d be apt to purchase these pieces in a hot second, only the black designs are available on the SHM website. No mention of Virgil Abloh or Nike anywhere.
SHM’s 032518.store still redirects to shop.swedishhousemafia.com featuring two pieces of merch available until April 2. The shirt runs £45 and the hoodie costs £90. Or, $50 and $100 straight from Facebook. Plus, shipping.
The shop will close at the strike of midnight on Monday.
We’re not sure if the general public will be able to get their hands on these fresh new designs made exclusively for the Swedish House Mafia reunion — but, we’ll be the first to let you know if that happens.
Swedish House Mafia x Virgil Abloh x Nike
Photo via Rukes.com