How do you define a ‘breakout artist’? Is it someone who is just starting and has made a significant mark on the scene? Or is it someone who has been around for however long and it literally ‘breaking’ through to a larger audience? The definition is a bit blurry, but there’s no doubt that these three artists have had a stellar, breakout year in 2017: Illenium, Rezz, and San Holo.
For a blog such as ours, we could define a ‘breakout’ artist by how often and what type of content we might cover from them. For rising artists, a simple tweet about new music might not garner much attention. But when you get to the level of these artists, then people start to listen.
For these artists in particular, we looked at performance of posts on our Facebook and other social media in comparison to that of posts about larger artists. This year, these three artists have begun to outperform artist posts about Hardwell, Deadmau5, etc., showing that fan engagement and interest in these artists is on the rise – sometimes at an astronomical rate.
We’ve been covering Illenium for quite some time, but 2017 was an incredible year for the Colorado-based artist. He started teasing his sophomore album at the beginning of the year with “Sound Of Walking Away,” and soon after released “Fractures” and a collaboration with Gryffin. Not long after that, he announced a headlining show at one of Denver’s biggest venues and his collaboration with Zeds Dead was debuted for the first time.
Later this year, he released his sophomore album Awake – but even then, the music didn’t stop, as new previews of a collaboration with Kill The Noise surfaced, as well as an official remix for Marshmello. Finally, he announced a headlining Red Rocks performance for 2018. What a year.
What a dynamo Rezz has become. Her rise to fame was quicker than most could have anticipated, and she has shown immeasurable maturity in dealing with the newfound glory and attention she’s been given.
After only getting started in the dance music world a short time ago, she already played her first EDC Las Vegas this year, and announced her debut album not a month later. She, and Illenium too, has cultivated her own following on Facebook outside of her regular fan page, in a group called Cult Of Rezz. The cult is decidedly devoted and wants nothing more than to support Rezz in her endeavors – including the ‘Mass Manipulation’ tour, which has been sold out for a majority of her dates. The positivity of the group regularly causes Rezz to come in and visit on her personal profile and say “what’s up.”
And let’s not forget that Rezz dropped her own comic book this year, too.
San Holo hit it big with his single “Light,” and he hasn’t stopped putting out music and cultivating his own following as well. One thing that differentiates San from Rezz or even Illenium is that he has his own label bitbird, and he’s just founded a new radio show for it, in addition to everything else he’s done in 2017. Including an epic live tour + a slew of singles and collabs that have stayed on rotation all year long.
In 2018, we’re definitely looking forward to seeing how he can further grow his brand and improve upon his image… and we definitely can’t wait for his collaboration with What So Not.
You might have your own ideas for breakout artists in 2017, and we want to hear them! Let us know who’s had a big year in the comments, and they might be featured on our Artists To Watch list for 2018.
Photo by Rukes.com